Online Presence on Facebook, YouTube, and LinkedIn
We are also active on social media outlets to present ourselves on these websites and communicate with you.
When visiting these websites it is possible that user data is processed outside of the European Union. When operating within these legal spaces, German, or resp. European Data Protection Laws are usually not applicable. The enforcement of your rights may be more difficult due to this fact. U.S. providers who are certified with the Privacy-Shield have pledged to adhere to the EU-Data Protection Standards.
User data that is collected on social media websites is usually used for market research and advertising purposes. The providers are able to create user profiles on the basis of the data collected, which are used to show advertising content on the social media platforms and outside them, and are customized to match the user's interests. This practice is usually made possible through the utilization of cookies, which are saved on the user's device.
Data from users of social media platforms can also be saved in other ways by the provider, especially if the user is registered and signed in on the social media platform.
The processing of personal user data is conducted on the basis of Art. 6, paragraph 1, subsection f. GDPR. As the administrator of a social media presence we have a legitimate interest in the effective use of user information and communication with the users. Provided that the user - e.g. by ticking of a box - has agreed to data processing, the legal grounds for the processing is Art. 6, paragraph 1, subsection f GDPR.
You can find more information on data processing and objection possibilities (opt-out) from the individual providers, which are listed below.
Please direct requests for information and the enforcement of other user rights directly to the provider. Only these providers will have access to all user data and will be able to give out information or take action.
– Facebook (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) – Privacy Policy: https://www.facebook.com/about/privacy/, Ad Preferences/Opt-Out: https://www.facebook.com/settings?tab=ads and http://www.youronlinechoices.com/de/praferenzmanagement/, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.
– Google/YouTube (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) – Privacy Policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.
– LinkedIn (LinkedIn Ireland Unlimited Company, Attn: Legal Dept. (Privacy Policy and User Agreement), Wilton Place, Dublin 2, Irland) – Privacy Policy: https://www.linkedin.com/legal/privacy-policy, Opt-Out: https://www.linkedin.com/psettings/advertising, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active